E-commerce for Mobile
2008
Web Design, Art Direction, User Interface Design
Web-based storefront for a leading US mobile carrier.
Tasked with redesigning the online shopping experience for AT&T's MediaMall, we presented them with two directions: One which was rich, immersive, and pushed the brand into new territory (the direction shown here) and one that was minimalist and a more direct translation of their online presence. Contributions- Designed an experience that evolved AT&T's visual language into a consumer entertainment brand
- Developed conceptual sketches and mood boards in order to articulate my direction to the client
- Translated the chosen visual direction into key screens across the customer journey
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