Fidgit
Logo Concept
The Fidgit identity was developed as part of a re-branding effort for a mobile content provider. The company changed their business plan to focus solely on games for mobile phones. I came up with Fidgit during a brainstorming session and developed this identity rather quickly. The type is loosely based on Chalet Comprime, which I altered in several ways to suit my needs. The rounded rectangle shape is representative of a phone screen, tying in fidgeting (boredom), fun (games), and a mobile solution.
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