Primedia ASG
Magazine Ads (2005)
Primedia, in conjunction with a mobile content provider, needed branded ads selling ringtones and wallpapers to the readers of their Action Sports Group magazines (Snowboarder, Skateboarder, Surfer, Surfing, and SG). The tricky part with these ads was the amount of content that needed to be included within each one. The result was primarily in list format, but it worked well and was vastly different from competitors running similar ads.
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